KANYE & PUMP EARN SERIOUS CHART "LOVE"

"I Love It," the new collab from Kanye West & Lil Pump f/Adele Givens (via G.O.O.D./Def Jam-Warner Bros.), has zoomed to #1 at Apple Music and Spotify Global and U.S.. It's Top 5 in 20 markets so far on Spotify and is currently Top 5 at iTunes.

Between the video and the track, "I Love It" could surpass 100m combined streams this week.

The song's Spike Jonze-helmed video dropped on 9/7 in tandem with the Pornhub Awards (for which 'Ye served as Creative Director) and has inspired a viral dance contest (#ILoveItChallenge) and an array of other memes. The clip has earned 51.3m+ views so far and is the #1 video on YT worldwide.

Pump's Harverd Dropout Tour (tix and merch linked at the video) kicks off on Halloween, so start thinking about your costume.

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KANYE & PUMP EARN SERIOUS CHART "LOVE"

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