A VOTE FOR SCHUMER

Columbia Records has promoted Jay Schumer to Senior Vice President of Marketing. He will continue to be based in New York and report to Columbia GM Jenifer Mallory.

Schumer has been VP of Marketing since 2013, spearheading campaigns for the likes of Tyler, The Creator, Russ, HAIM, LCD Soundsystem and N*E*R*D.

“Jay is an incredibly creative marketing executive with a very intuitive understanding of the business,” Mallory stated. “His deep knowledge and passion for music as well as his years of experience make him a powerful marketing force at Columbia. I’m certain he will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting edge campaigns for our artists.”

Schumer started as an assistant on the Columbia sales team and quickly moved up within the department, specializing in breaking new and developing artists on the roster. He ran Columbia’s first-ever Street Marketing department and moved over to work with Amazon, Target, Barnes & Noble and the independent retail community to craft campaigns for all of Columbia’s releases.