UTA SCOOPS UP VANJA PRIMORAC

United Talent Agency has hired Vanja Primorac as an executive focused on Music Innovations for the company's global roster of artists, a newly created role that will see her identify and execute marketing, distribution and platform partnerships.

Primorac came from Spotify, where she was an Artist Marketing Representative, working with managers and labels on streaming strategies and marketing campaigns, and guiding artists like J. Cole, Mumford & Sons, AlunaGeorge, Mike Posner and Calvin Harris. Prior to that, she worked with Sean “Diddy” Combs and team to launch Revolt TV.

“We are excited to utilize Vanja’s experience and entrepreneurial spirit to help our clients navigate this ever-changing world, and to unlock new creative and business opportunities," said UTA Chief Innovation Officer, Brent Weinstein.

Primorac added: “UTA is taking a holistic approach to their artist partnerships and I’m excited to start the next chapter of my career with the incredible team they have in place. It’s tricky to break through the noise in today’s competitive music landscape and together, we can develop innovative partnerships and campaigns that can move the needle.”

She is also expected to help the agency's team make some badass playlists.