PULSING WITH YOUTH

Team Pulse celebrates inking a pub deal with hip-hop phenom YBN Cordae, whose bars over Eminem and J. Cole tracks have earned the 21-year-old massive buzz (and co-signs from the likes of Dr. Dre, who called the young artist "the real shit" and the "next Eminem"). His label bow is due in June. You can check out his provocative comments about the "generation gap" in rap, not to mention his overall lyrical prowess, below.

The pubco is said to be on the cusp of announcing a string of additional signings. Shortly after this photo was taken, Pulse's Josh Abraham, Scott Cutler and Ashley Calhoun took the young rapper and manager Aaron “Ace” Christian on a tour of Silver Lake that included stops at the avocado-toast factory, the Museum of Artist Beards and a vegan coffee shop for dogs.