WELL "WORTH IT"

Def Jam's YK Osiris (who previously appeared in our New & Developing Artists feature) has been selected as the newest Vevo Lift artist, joining the ranks of such breakout stars as Sam Smith, Billie Eilish, Alessia Cara, Khalid, SZA and Jorja Smith. To kick off a campaign highlighting the artist's attributes, behold this performance of his "Worth It," captured in his hometown of Jacksonville. The song, by the way, has earned north of 70m streams on Spotify.

YK Osiris (Def Jam)

DEF JAM x COURVOISIER COGNAC ANNOUNCE PARTNERSHIP

DEF JAM BRINGS IN TWO HEAVYWEIGHTS

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WELL "WORTH IT"

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