ASHE'S "STORY" REIGNITES BEHIND STRONG RESEARCH

Kicked off by a viral Netflix sync earlier this year, Ashe's "Moral of the Story"—now featuring Niall Horan—has been reignited at Top 40 behind strong returns in callout research.

For the song's second go at Pop radio, Greg Marella's Capitol team will join forces with Mom+Pop, led by GM David Jacobs. Look for some major second half scores with the addition of Horan, some Tower muscle and the right metrics.

The track has already generated over 2.5m videos at TikTok, along with racking up 250m streams.

Ashe (Mom+Pop)

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ASHE'S "STORY" REIGNITES BEHIND STRONG RESEARCH

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