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A PRELIMINARY TOP 20

With most of the numbers now reported, Taylor Swift proves once again that she's a formidable opponent. After trailing midweek, her latest, folklore (Republic), boosted by a new deluxe edition of the album, now appears locked for #1. Check back later today for our final HITS Top 50.

  1. Taylor Swift (Republic) 91-96k total activity, 35-40k albums
  2. Pop Smoke (Victor Victor/Republic) 86-91k, 1-2k
  3. Juice WRLD (Grade A/Interscope) 82-87k, 3-4k
  4. Young Dolph (Paper Route/EMPIRE) 60-65k, 30-35k
  5. Hamilton (Uptown/Atlantic) 55-60k, 6-7k
  6. Rod Wave (Alamo/Geffen/Interscope) 50-55k, <1k
  7. Lil Baby (Quality Control/Motown/Capitol) 41-46k, <1k
  8. DaBaby (SCMG/Interscope) 38-43k, <1k
  9. Post Malone (Republic) 28-32k, 1-2k
  10. Harry Styles (Columbia) 28-32k, 5-6k
  11. Gunna (Young Stoner Life) 28-32k, <1k
  12. Polo G (Columbia) 25-28k, <1k
  13. Morgan Wallen (Big Loud) 24-27k, 1-2k
  14. The Weeknd (XO/Republic) 24-27k, 1-2k
  15. Kane Brown (RCA Nashville/Zone 4) 21-24k, 2-3k
  16. Luke Combs (River House/Columbia Nashville) 19-22k, 1-2k
  17. Lil Uzi Vert (Generation Now/Atlantic) 19-22k, <1k
  18. Lil Durk (Alamo/Geffen/Interscope) 19-22k, <1k
  19. Juice WRLD (Grade A/Interscope) 19-22k, <1k
  20. Drake (OVO/Republic) 19-22k, <1k

Debuts

NEAR TRUTHS: INCOMPARABLE
Taylor world is an ecosystem. (5/8a)
JENNIFER KNOEPFLE: THE HITS INTERVIEW
A publishing all-star tells her story. (5/8a)
HITS LIST: HANGIN' OUT
With extra relish (5/8a)
BEEF BRINGS LAMAR BACK TO SPOTLIGHT
No longer keeping his diss-tance. (5/8a)
REPUBLIC GOES 10 FOR 10
Holy mackerel, Monte! (5/8a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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