PEPSI PRIMES SUPER BOWL WEEKND

Pepsi has released its first commercial for the Super Bowl Halftime Show, headlined by The Weeknd. Smash single "Blinding Lights" (XO/Republic), the focus of the spot, is all but guaranteed to retain its dominance into 2021. Released in late 2019, "Lights" is still in the Top 3 on Spotify's Global chart.

Watch here.

😉 @pepsi pic.twitter.com/IelECNkNBU
— The Weeknd (@theweeknd) January 8, 2021

THE WEEKND TAPPED FOR THE SUPER BOWL

GRAMMYS POSTPONED (UPDATE)

FANS RALLY ROUND THE WEEKND (UPDATE)

"LIGHTS" SHINES BRIGHT AT iHEART

ARTISTS DECRY WEEKND GRAMMY SNUB

< PREVIOUS STORY

BACK TO RUMOR MILL

		NEAR TRUTHS: INCOMPARABLE Taylor world is an ecosystem. (5/9a) Check It Out Now JENNIFER KNOEPFLE: THE HITS INTERVIEW A publishing all-star tells her story. (5/8a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/8a) Check It Out Now BEEF BRINGS LAMAR BACK TO SPOTLIGHT No longer keeping his diss-tance. (5/9a) Check It Out Now REPUBLIC GOES 10 FOR 10 Holy mackerel, Monte! (5/9a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

PEPSI PRIMES SUPER BOWL WEEKND

Modal