DOWNTOWN PUMPS UP LOFI VOLUME

Downtown Music Services has signed five new labels to its LoFi roster: the U.K.’s Homework Radio and Lofi Bloom; Germany’s Effortless Audio; Canada’s Inner Oceans Records; and Sweden’s NINETOFIVE.

Collectively, their releases generate more than 500m streams a year.

“I think a major reason why artists and labels choose DMS is because of the sense of ‘family/community’ we've cultivated,” says Rod Linnum, Vice President, Sales, at DMS. “I'm really proud of the messages we receive from artists thanking us for our support and for making it possible for them to maintain their independent status as a musician.”

The labels join a roster that includes Lofi Jazz Records, Chill Select and Etymology Records. DMS curates more than 50 LoFi playlists on multiple DSPs.