EA, FIFA AND MUSIC: IT'S ALL A BIT OF A BLUR, SCHNUR

In this (very, very) in-depth piece for Boardroom, EA Music topper Steve Schnur helps writer Ian Stonebrook drill down into the music-discovery aspect of EA's FIFA soundtracks, beginning with the sensational inclusion of Blur's "Song 2" in 1997 and leading all the way up to the brand-spanking-new, 122-song playlist for FIFA 22 (which kicks off below).

“My team and I have been doing the FIFA soundtrack since 2002,” Schnur notes in the piece. “It was always about a collective and connective energy. It was about the ‘oh my lord’ moments that come from discovering something that was not only going to change your life in the year ahead but literally be something you’d reflect on for the rest of your life.”

Whether you're a lifelong footy fanatic or just learned of the game's existence from Ted Lasso, you'll find this a compelling tale of creative music placement. Read the whole thing here.