Justin Bieber has launched his very own weed line, Peaches. He'll be selling pre-rolls in partnership with California cannabis company Palms. Named for his hit single, Peaches will be sold in a seven-joint package for $32 (a little steep, no?). They will initially be available only in Cali.
Bieber says his goal with Peaches is to promote the benefits of smoking weed.
“I’m a fan of Palms and what they're doing by making cannabis approachable and helping to destigmatize it—especially for the many people who find it helpful for their mental health,” Bieber said in a statement. “I wanted to make sure I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
So puff, puff, pass the Peaches, bro.
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