SHERWOOD HEADS TO THE TOWER

Mike Sherwood has joined Capitol Music Group to lead its commercial and direct-to-consumer marketing strategies as Executive Vice President of Global Commercial Marketing & Strategy.

Said Capitol Records General Manager/CMG EVP Larry Mattera, to whom Sherwood reports, “Mike possesses that rare skill set that allows him to balance his unwavering support of artistry and passion for music with the keen ability to maximize commerce in a global music economy. He’ll be an integral and driving force behind many of our new and developing artist campaigns, as well as those for our established and superstar artists.”

Sherwood, who was previously Senior Vice President of Streaming & Revenue at Warner Records, where he worked with Mattera, will collaborate with all of CMG’s digital and physical partners on frontline releases and work closely with Universal Music Enterprises on catalog. He is based at the Tower.

At Warner Records, Sherwood established his reputation for being on the forefront of streaming, playing a key role in the global success of Dua Lipa, Mac Miller, Bebe Rexha and others. He has overseen nearly two dozen singles that have accumulated more than 1b global streams.

Sherwood joined Warner in 2006 as Regional Marketing Manager after holding sales and marketing jobs at Elektra Records and WEA.