BOGUCKI GETS GLOBAL AT AWAL

London-based Aaron Bogucki has been elevated to the new position of Global Head of Audience Development at AWAL. Effective immediately, Bogucki will lead the new department and report to GM, U.K. & International, Paul Trueman and President, North America, Ron Cerrito.

AWAL’s Audience Development team will identify, target and engage audiences around the world, developing and executing digital-focused strategies and fan-focused marketing initiatives. The team will collaborate with AWAL's frontline marketing, creative and catalog squads.

Bogucki most recently held the position of VP, Marketing, at AWAL. His previous posts include VP of Digital Marketing at Republic Records and Head of Digital at Polydor.

Said Cerrito, “Unifying our digital marketing teams under Aaron’s leadership aligns perfectly with our company-wide focus to engage with music fans where they live, rather than where the artist is from. Aaron’s unique perspective and experience from having worked in both North America and the U.K. make him the ideal executive to run this global team.”