UTA BETS ON BRET

Bret Michaels is putting his various career interests in the hands of UTA.

The Poison frontman will lead the band on a 2022 stadium tour with Mötley Crüe and Def Leppard; he's about to film a documentary based on his Bret Michaels: Auto-Scrap-ography Volume 1: My Life in Pictures & Stories; he'll be the face of the Barrett-Jackson collector car auction this January; and he'll launch his newest show, Drivia, in the fall.

Said David Zedeck, UTA Partner and Co-Head of Global Music, “Bret Michaels is a true multi-hyphenate. From music and branding to sports and reality TV, he brings 1,000% to all his business endeavors and we are honored to welcome him to our roster.”

“I am honored and excited to partner with UTA," reads a quote from Michaels. "Their forward-thinking, big-picture vision, work ethic and energy is the perfect match for my 'have fun and get it done,' bet-on-yourself mentality.”

Michaels is represented by Bruce Flohr and Coran Capshaw at Red Light Management and Janna Elias at Michaels Entertainment Group.