Saweetie and Cher have teamed up for MAC Cosmetics’ latest campaign, "Challenge Accepted."
Kicking off today, the initiative challenges convention while inviting users to embrace individuality and put MAC products to the test for every lifestyles.
Said Saweetie, “This campaign about being up for a challenge is right up my alley. I was so honored to partner with a legend like Cher and a brand I’ve always loved. It was the perfect fit."
“I’ve been saying 'challenge accepted' my whole life," said Cher.
Said Drew Elliott, MAC SVP, Global Creative Director, “MAC products are built for stars on stage or off, every day and all day. We could not be happier to have Saweetie and Cher put our formulas to the test.”
Users can participate in the challenge by showing off their MAC makeup looks on social media with #MACChallengeAccepted.
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