iHeartMedia is expanding its presence in the metaverse with iHeart events and listener experiences on the Roblox platform.
Beyond creating immersive musical moments on Roblox, iHeartMedia will launch its first tokenized community this year, to incentivize and reward iHeart creators in new ways and give iHeart fans unique access to offerings including a series of NFTs.
“We see this as a unique opportunity to serve our listeners’ needs, provide an important new layer of growth for the company and help develop the advertising and consumer potential for the metaverse and web3,” said Bob Pittman, Chairman and CEO of iHeartMedia.
JENNIFER KNOEPFLE: THE HITS INTERVIEW
A publishing all-star tells her story. (5/8a)
| ||
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
|