iHEART METAVERSE

iHeartMedia is expanding its presence in the metaverse with iHeart events and listener experiences on the Roblox platform.

Beyond creating immersive musical moments on Roblox, iHeartMedia will launch its first tokenized community this year, to incentivize and reward iHeart creators in new ways and give iHeart fans unique access to offerings including a series of NFTs.

“We see this as a unique opportunity to serve our listeners’ needs, provide an important new layer of growth for the company and help develop the advertising and consumer potential for the metaverse and web3,” said Bob Pittman, Chairman and CEO of iHeartMedia.

TAGS: iHeartMedia | metaverse | Roblox | Bob Pittman

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