KNOLLER'S GAME TO MARKET PIXELYNX

Music-industry veteran Kimberly Knoller will head up marketing efforts for deadmau5 (Joel Zimmerman) and Plastikman’s (Richie Hawtin) music/gaming platform PIXELYNX.

As CMO, based in Los Angeles, Knoller will oversee strategy and execution for PIXELYNX and its first game, ELYNXIR, expected to be launched later this year. ELYNXIR creates playable experiences that bring fans closer to artists.

“Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR,” said PIXELYNX CEO and co-founder Inder Phull.

Most recently CMO of SongVest, Knoller has held executive marketing roles at Warner Music, Sony Music, Musictoday and Chrysalis Records. She also ran her own independent music marketing and management agency, The Knoller Group.