SPOTIFY GAME FOR HEARDLE DEAL

Spotify has acquired the music-trivia game Heardle, calling it a tool for musical discovery.

For existing Heardle players, the look and feel of the game will stay the same, and it will remain free to play for everyone. Effective today, though, players can listen to the full song on Spotify at the end of the game.

The rollout is starting in the U.S., U.K., Ireland, Canada, Australia and New Zealand, with the game eventually being made available in native languages in other territories. Down the road, Spotify plans to integrate Heardle more fully to allow users to challenge friends.

“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” said Jeremy Erlich, global head of music for Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs... and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”

We always guess “Larks' Tongues in Aspic” but we never seem to be right.