GAMES & MUSIC MERGE AT iHEARTLAND
iHeart is connecting online gaming with music via Fortnite’s Creative toolset, opening the doors to iHeartLand at State Farm Park.
iHeartLand is the first metaverse destination dedicated to connecting artists and fans through gameplay. A two-part performance by Charlie Puth will launch the new stage on 9/9 at 7pm ET. An album-release party will follow.
iHeartLand's State Farm Park will host 20 major podcasting and music events in the coming year, including artist/fan experiences that can be unlocked through gameplay.
“Our goal is to meet audiences where they are—delivering innovative programming to challenge ourselves to take entertainment to the next level," said iHeartMedia Digital Audio Group CEO Conal Byrne. "iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to interact with shows and artists in new ways. From immersive gameplay native to the platform to intimate backstories, this new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways and is a big next step for iHeartMedia in expanding our engagement with our users.”
Games include the building exercise "Cranking 90s," the race car game "Speed of Sound," an obstacle outing called "Leap of Faith" and "Color Switch: Mic Drop," a variation on musical chairs.
There will also be an iHeart headquarters where players can take in a broadcast recording studio and see actual program directors ignoring calls from Todd Hensley.
