GIBSON GIVES LAUNCHES UKRAINE RELIEF PROGRAM

Gibson and its philanthropic arm, Gibson Gives, have launched a Ukraine Relief program in an effort to raise both awareness and funds for the Ukrainian people as the Russia-Ukraine war enters its seventh month.

Gibson luthiers have crafted a limited edition run of four Guitars For Peace Les Paul Custom electric guitars, accented by the azure blue and gold colors of the Flag of Ukraine, to be auctioned to support the campaign. Gibson partnered with several artists to perform with the Ukraine-themed guitars onstage over the summer, including Paul McCartney, Slash, Nile Rodgers and Mark Knopfler.

Beginning on 10/11, bidding will open for these instruments and accompanying autograph books as part of Julien’s Auctions' "Icons & Idols: Rock ‘N’ Roll” live auction. Bidding will conclude with the live auction from 11/11-13 online via Julien's website and in-person at the Hard Rock New York.

All proceeds from the auction will go to the people of Ukraine, as well as future rebuilding efforts. In addition to the guitars, Gibson has designed the Guitars For Peace T-Shirt, so anyone can show their support for Ukraine. Funds from both will be donated to immediate humanitarian relief efforts in Ukraine through the Disaster Emergency Committee, while another portion of the funds will eventually be used to re-establish music programs in Ukraine. Registration is required to bid and can be done in person or online before the sale via the registration page.

Autograph books traveling alongside each guitar have been signed by not only the aforementioned music legends but also Lzzy Hale, Margo Price, Alex Lifeson of Rush, Blossoms, The Fratellis, Kasabian, Madness, My Chemical Romance and more.

“I’m happy to auction this beautiful guitar of mine to benefit the fine people of Ukraine,” McCartney said. “Hopefully it will help them through this aggressive Russian invasion.”

Slash added, "It is an honor to represent the brave sovereign state of Ukraine. I'm proud to support them during this conflict.”

“Once again, Gibson Gives rises to the occasion!” Lifeson said. “I’m proud to count myself in as a supporter of the Guitars For Peace initiative in aid of the people of Ukraine.”

“For many centuries, music has always played a pivotal role in uniting communities and countries, especially during times of conflict,” James “JC” Curleigh, president and CEO of Gibson Brands, said. “Despite the dark circumstances, we stand by our amazing artists with our support to launch ‘Guitars for Peace,’ and to envision a better future for Ukraine and its citizens.”