The partnership of football and country music again proves fertile as the Trace Adkins-starring Monarch provides Fox its most-watched scripted fall debut in three years.
While the Fox NFL lead-in helped, the show also had considerable competition in the Cowboys-Buccaneers game on Sunday Night Football.
With a viewership of 3.8m on Sunday night, Monarch outperformed the next-highest-rated drama debut of 2022, HBO’s House of the Dragon, by 33%, and an encore showing on Wednesday, plus DVR/VOD viewing, may substantially increase the number of total viewers.
The second episode of the Jason Owen-executive produced series will air 9/20 in its regular 9pm Tuesday time slot, in which football will not be a factor. Martina McBride appeared in the pilot; expect to see Little Big Town, Tanya Tucker and other country stars in future episodes.
JENNIFER KNOEPFLE: THE HITS INTERVIEW
A publishing all-star tells her story. (5/8a)
| ||
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
|