Spotify for Artists has released a new study, in partnership with Netflix, focusing on catalog and syncs.
Catalog, defined as music that has been available for at least 18 months, has continued to increase its consumption share during the streaming era, rising above 70%. This edition of Fan Study shows how catalog can be an important asset in finding new audiences and deepening relationships with current fans.
Insights shared in the catalog study include:
S4A also partnered with Netflix to analyze the effect of a sync on the rest of an artist’s catalog. A key finding:
Read more here about Spotify and Netflix's study on how syncs are supercharging fans and streams. Find the catalog study here.
Now, if you'll excuse us, we're going to watch season four of Stranger Things for the fifth time.
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