AIM'S PACIFICO LANDS IN SAUDI

Outgoing CEO of the U.K.'s Association of Independent Music Paul Pacifico has announced his new position in an unlikely place: the Saudi Music Commission, where he'll also serve as CEO.

Rumored to be taking up the soon-to-be-empty head seat at label trade body BPI, Pacifico will assume his new role in January.

Having led the U.K. trade body for the past six years, he will now focus on developing Saudi Arabia’s music sector in line with the country's National Culture Strategy.

“It is truly remarkable to see the level of support and the pace of change within Saudi Arabia as it builds a strong music sector for all to participate in,” Pacifico said. “The opportunity to help in that journey is a huge privilege. I look forward to working with my colleagues in the Music Commission to build a vibrant, inclusive and effective music sector as a key part of the ongoing cultural transformation in the kingdom led by the Ministry of Culture."