TRIO BRANDS HYBE

HYBE America has welcomed three new executives to its Brands and Ventures Department.

Marissa Thompson enters the fold as manager, Crystal Huh is on board as director of HYBE America/SB Projects and Jennifer Coen will now serve as director of HYBE America/Big Machine Label Group. All three will report to President, Brands and Ventures HYBE America/SB Projects Jules Ferree.

Thompson comes from the virtual meet-and-greet and livestreaming startup Looped, where she cultivated projects for Bad Bunny and Cheetos, Team USA and American Girl and NFL and Bose, among others.

Huh previously managed international partnerships for Major League Baseball in Latin America, Asia and Canada. Since joining HYBE, she's initiated deals with brands such as Miller Lite, Gopuff, Fortnite, Adidas and Journeys.

As for Coen, she began her career working at Cumulus and Entercom Communications. She more recently served as director of brand partnerships at BMG/BBR Music Group.

Ferree is confident she has a winning combination, noting, "These dynamic, promising executives have proven track records of executing partnerships with vision, determination and skill and will undoubtedly produce meaningful results for our team.”

Our track record, on the other hand, is nothing to write home about. Thompson is pictured in black, Coen in burgundy and Huh in tan.