MUST BE JELLY 'CAUSE JAM DON'T SELL OUT LIKE THAT

Backstage at his sold-out (we mean not one ticket left) Bridgestone Arena show, Stoney Creek/BMG artist Jelly Roll enfolds BMG Nashville boss Jon Loba and BBR Music Group SVP JoJamie Hahr in a crushing embrace. The two execs wisely decided to wait until later to let the artist know this photo would run on our website.

At the show, which drew unqualified raves from reviewers, Jelly Roll was joined onstage by guests including ERNEST, Riley Green, Sam Hunt, Shinedown, Tech N9ne, Chris Young, the Fisk Jubilee Singers and his 14-year-old daughter, Bailee Ann.

Proceeds of the event were earmarked for a dedicated music program at Davidson County Juvenile Detention Center, where Jelly Roll spent time as a teen.

The Nashville-area native's "Son of a Sinner" is headed for #1 at Country radio; he debuted his new single, "NEED A FAVOR," with the Fisk Jubilee Singers at Bridgestone.

In a related story, now all we can think about is jellyrolls.