BPI's NEW TWIST

U.K. trade body BPI has turned to the games industry to find its new CEO: Jo Twist, formerly of U.K. games and interactive entertainment org Ukie, will take the post in July.

Twist replaces Geoff Taylor, who left in December. Since then, BPI Chief Strategy Officer Sophie Jones has been acting as interim CEO, a role she’ll continue in until Twist arrives.

Prior to her tenure at Ukie, where she’s been CEO since 2012, Twist held positions at the BBC and Channel 4.

Said BPI Chair YolanDa Brown, “Jo has outstanding credentials and, along with her fresh perspective, she will bring a rich breadth of experience garnered in games and across the creative industries. This will prove invaluable to the BPI and to U.K. recorded music as we navigate great changes in our industry.”

Twist sits on the board of the Creative Industries Council, Creative UK Council and the AHRC Creative Industries Advisory Group. In 2016 she was awarded an OBE for services to the creative industries.