BRACING FOR WALLEN IMPACT

With Morgan Wallen's One Thing at a Time (Big Loud/Mercury/Republic) officially out in the world, the music biz is bracing for its inevitable dominance. Wallen's third studio effort is expected to go nuclear, with some predicting it will be the biggest album of 2023. The 36-track whopper of a project is currently #1 at both Spotify and Apple Music.

Insiders, particularly those with a hot record at the top of the DSP charts, are wondering just how much real estate Wallen will occupy in the next few days. How far down the Spotify and Apple Music rankings will even the biggest hits of the moment be pushed as literally dozens of new Wallen tracks enter the world's musical bloodstream? Stay tuned.

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BRACING FOR WALLEN IMPACT

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