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LA FIRMA WINNER NASHY-NASHAI SIGNS WITH NEON16


Nashy-Nashai, the winner of La Firma, Netflix's first Latin-music competition series, is a giant step closer to becoming the next urbano star by officially signing with Lex Borrero and Tainy's NEON16.

Judges Rauw Alejandro, Nicki Nicole, Yandel, Borrero and Tainy crowned the 21-year-old Buenos Aires native on the show's finale, which started streaming this week. Watch her performance of "Cosas por Decir," co-written and co-produced by Latin hitmakers Elena Rose and Albert Hype, here.

Nashy-Nashai was raised in a family of performers in the town of Soldati. She won a Hugo Award for her performance in the musical El Arrebato.

“Winning La Firma is a dream come true and I’m beyond excited for what’s ahead," she said. “I look forward to working with Lex and Tainy and the entire NEON16 team. I’m learning from the best in the business and can’t wait for you to hear some of the new singles we’re planning on releasing soon.”

Following its premiere last week, La Firma ranked in the Top 5 on Netflix in the Dominican Republic, Argentina, Chile, Uruguay and Panama and the top 10 in Spain (#6), Paraguay and Venezuela. Listen to the La Firma Spotify playlist below.

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