UPDATE: Myke Towers' "LALA" has skyrocketed to #81 on Spotify's global chart in just two days. Entering on 6/28, the track surged 300k+ streams on 6/29, making it the platform's greatest gainer.
It appears Puerto Rican urbano sensation Myke Towers has caught one with his viral cut "LALA" (One World/Warner Latina). The fast-rising track was the top new entry (at #159) on Spotify's Top 200 Wednesday, 6/28.
As we pointed out earlier this week, "LALA" has been gaining traction on TikTok, where it's now on its way to 500k creations—a 200k+ increase since Tuesday.
Towers just announced a 24-city, Live Nation-produced U.S. and Mexican headlining tour named after his March album, La Vida Es Una, home to "LALA." The tour will begin 9/20 in Guadalajara before hitting venues like L.A.'s YouTube Theater and the Miami Heat's Kaseya Center.
How far can "LALA" go? Stay tuned and listen below.
JENNIFER KNOEPFLE: THE HITS INTERVIEW
A publishing all-star tells her story. (5/7a)
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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