NEMS BING BONGS HIS WAY TO VIRGIN MUSIC

Virgin Music and Paul Rosenberg’s Goliath Records have joined forces to release Nems’ forthcoming album, Rise of the Silverback. The inaugural single, “Drip,” is expected to arrive in the near future. As the unofficial “Mayor of Coney Island,” the rapper and social media personality has successfully carved out his own lane—independently.

“Nems is a battle-tested street legend in New York City with a devoted fanbase that he built from scratch," Rosenberg said. "Same for his brands. He’s got incredible intuition and of course unbelievable talent. He did it his way and totally on his own so far. I’m thrilled to be able to work with him and bring his music to the world with Goliath Records and Virgin Music.”

Nems—who released his debut album in 2010—catapulted to mainstream notoriety in 2021 after coining the phrase “Bing Bong,” which took over TikTok. Several celebrities shared the phrase across their videos, including Joe Biden, Jonas Brothers, John Legend, Lil Nas X, Olivia Rodrigo, Jack Harlow and Avril Lavigne, while the New York Knicks used the sound as a catchphrase. Nems’ videos of street interviews from his internet show Sidetalk also went viral, taking him to another level of popularity.

“Salute to Goliath and Paul Rosenberg for seeing the vision and believing in the Lyfers,” Nems said. “Don’t ever disrespect me and think this shit happened overnight. We don't throw parties to celebrate shit that ain't happen yet. We outside. Rise of the Silverback. Soon. Bing f*cking bong.”

President of Virgin Music, Jacqueline Saturn, added, “Our entire team is so excited and honored to work with Nems, Paul Rosenberg and their team. We can’t wait to share his new music with fans around the world.”

In a related story, Rosenberg has set his phone to silence all notifications from us.