SHAQ ELEVATES AT WARNER LATINA

Warner Music Latina has named Colombia native Andrés Shaq A&R director. Previously senior A&R manager at WM Colombia, Shaq will move to Miami and report to SVP and Head of A&R Latin Hector Ruben Rivera.

Shaq's presence in Miami will serve as a crucial connection to the Colombian market, facilitating the development and breakthrough of new artists into the U.S. Latin market.

During his three-year tenure at WM Colombia, Shaq played a pivotal role in the careers of artists such as Piso 21 and Blessd, both of whom he will continue to work with.

“Shaq is truly distinguished by his unwavering commitment to an artist-first approach. With Shaq’s leadership and dedication, WML is poised to nurture diverse voices, push the boundaries of musical innovation and elevate Latin music on a global scale," stated WML Managing Director Roberto Andrade Dirak.

“We extend a warm welcome to Shaq as he joins our esteemed A&R team. Having proven himself as a visionary and trendsetter, Shaq brings a wealth of experience and expertise to his new role. We're thrilled for the future and anticipate great success,” said Rivera.

News that WML will run the triangle offense couldn't be confirmed at press time.