In probably the lowest moment of Peso Pluma's breakout year, the Mexican phenom—who just performed to 12k across two sold-out nights at L.A.'s YouTube Theater—was flanked by HITS nerds just after leaving the stage. "We don't know how they got here," said Double P/Prajin Parlay label boss George Prajin. "But Jefe seems to like them."
Pluma rebounded quickly after his publicist, Exclusive Agency CEO Elina Adut, notified the música Mexicana sensation that he had just won five Premios Juventud at Thursday night's ceremony in Puerto Rico, kicking off what is sure to be a busy awards season for Team Peso.
Pictured above (L-R): HITS' Michael Dominguez, George Prajin, Peso Pluma, HITS' Nicole Ghapgharan and Elina Adut.
Pictured below: Peso's dog Jefe.
JENNIFER KNOEPFLE: THE HITS INTERVIEW
A publishing all-star tells her story. (5/8a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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