PHILOSOFIA

With the 10K-WMG joint venture finally announced, it's natural to reflect on the growing cultural influence of 10K's young founder and boss, Elliot Grainge. And it's also interesting to note that as his impact grows, it's as part of a serious power couple. Sofia Richie Grainge, whom Elliot wed at a star-studded gathering in the South of France in April, is a cultural powerhouse in her own right, and her status as an influencer is chronicled in some depth in a new Town & Country profile. While Elliot has done his level best to stay out of the mainstream press, Sofia has embraced it with aplomb, as the breezy but absorbing cover story underscores.

The article's author, Maer Roshan, describes Sofia as, among other things, "a budding fashion icon," but it's clear that her millions of followers look to her for a lot more than tips on couture. The piece is a fascinating peek into the demimonde of celebrity in this mad moment. Check it out here.

In a related story, two radio guys liked our post on IG, so we're hanging it up for the day.