SPOTIFY FOR ARTISTS LATEST PROMO TOOL: SHOWCASE

Spotify for Artists has rolled out Showcase, a campaign tool that gives artists and their teams the flexibility to promote music to the right listeners at the right time.

Teased at Spotify's 2022 Stream On event, Showcase appears on the mobile home screen as a sponsored recommendation with a series of customizable headings—new music, recently released, release anniversary, getting buzz and more—so artists can tell likely listeners more about what they’re featuring and why.

The home screen is the most-visited place on Spotify; billions of streams originate from it every day. And on average, users who see a Showcase are six times more likely to stream the promoted release.

“While playlist pitching is an opportunity for artists to find new audiences and Marquee helps them make a splash for their new releases, today there are more moments than ever where promotion can drive impact,” said Spotify for Artists Product Marketing Manager Phoebe Deards. “Artists want more ways to capture listener interest and drive engagement with more of their music. Showcase gives them the ability to do just that; now artists can amplify a new release, give their catalog an encore, turn viral buzz into long-term fandom and more—right at the moments that matter most on the most-visited place on Spotify: Home.”

Learn more about Showcase here.