FROM THE RANCHO TO SOUTH BEACH
In Miami last week, Warner Music Latina presented independent powerhouse Rancho Humilde with 10 plaques for acts like Natanael Cano, Ovi and Junior H, who've collectively amassed 9.5b streams through WML.
During the presentation, Rancho Humilde CEO Jimmy Humilde doled out a shot of very expensive tequila per plaque. WML and Rancho Humilde's partnership has more to celebrate, with Junior H notching a Top 15 bow last week with his album $AD BOYZ 4 LIFE II.
Pictured above in a state of euphoria knowing that not a single HITS nerd will infiltrate the event: (L-R) Ruben Abraham, SVP, marketing & artist strategy, WML; Delia Orjuela, GM, Mexican music; Alejandro Duque, president, Warner Music Latin America; Jimmy Humilde, CEO Rancho Humilde; Billboard's Leila Cobo; Roque Venegas, co-founder, Rancho Humilde; Jose “JB” Becerra, co-founder, Rancho Humilde; and Roberto Andrade Dirak, MD, WML.
