USHER'S SNIFTER RUNNETH OVER

We shouldn't say "Life of Riley" anymore; we should say "Life of Usher." Exhibit A: This Rémy Martin ad that finds the mega/gamma. star rolling through various luxe environs and generally looking as smooth as a snifter full of the good stuff.

Perhaps, if you enjoy the sporting events, you've peeped this appealing clip already. The exposure is definitely greasing the proverbial wheels for Usher's big Super Bowl halftime moment early next year. Meanwhile, the Ron Laffitte-repped star's single "Good Good" f/Summer Walker and 21 Savage is looking great-great at radio, hitting #1 at Rhythm and flying at other formats.

Sometimes we like to imagine that we, too, are roller-skating through life with a crystal goblet full of cognac, though in reality we are galumphing around our living room with a jelly jar full of cheap, ungodly hooch. But that's what makes these ads aspirational.