SWIFT'S LATEST VERSION: GIGANTIC OR MASSIVE?

Taylor Swift proves once again with 1989 (Taylor’s Version) (Republic) that it’s her world and we just live here. After one day of sales and streams, we can project a first-week total of 1.45-1.55m. This includes more than 400m projected streams, for an SEA of 300-350k. 1989 (TV) will become Swift's sixth album to debut north of 1m.

The original 1989 bowed with 1.29m in 2014. Swift’s most recent album to open with 1m+ was 2022’s Midnights, which debuted with 1.59m. Will 1989 (TV) surpass Midnights and give Swift her all-time-biggest first week? What might she have up her sleeve to make that happen? Watch this space.

TAGS: Taylor Swift | Republic | 1989 (Taylor's Version) | projection

"STYLE" POINTS: SWIFT'S HUGE STREAMS

MORE RECORDS FOR TAY: UPDATE

SUBSCRIPTIONS DRIVE UMG Q3

HITS LIST: TRICK OR TREAT

TAYLOR VAULTS TO THE TOP

< PREVIOUS STORY

BACK TO RUMOR MILL

		NEAR TRUTHS: INCOMPARABLE Taylor world is an ecosystem. (5/8a) Check It Out Now JENNIFER KNOEPFLE: THE HITS INTERVIEW A publishing all-star tells her story. (5/8a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/8a) Check It Out Now BEEF BRINGS LAMAR BACK TO SPOTLIGHT No longer keeping his diss-tance. (5/8a) Check It Out Now REPUBLIC GOES 10 FOR 10 Holy mackerel, Monte! (5/8a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

SWIFT'S LATEST VERSION: GIGANTIC OR MASSIVE?

Modal