UMG's next-gen label, 10:22PM, has launched KINGSHIP Islands in conjunction with Roblox. The immersive experience is built around the adventures of Bored Ape metaverse group KINGSHIP. It's currently available on Roblox via mobile, desktop and game consoles.
The music was produced by Hit-Boy and James Fauntleroy, who also serve as co-executive producers.
KINGSHIP key card holders qualify for special Roblox badges and access to Floating Villa, a free experience that allows card holders to include their kids. KINGSHIP has also created animated avatar heads and bodies, for sale in the experience as well as the marketplace, using Roblox’s facial-animation technology.
KINGSHIP consists of three rare Bored Apes and a rare Mutant Ape: Captain (vocals, bass), KING (lead vocals), Arnell (beats, production, drums) and Hud (guitar, keyboards, vocals). We, on the other hand, are just boring.
For more information about KINGSHIP Islands, click here; watch the trailer below.
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