WMG, LIVE NATION HELP MIT STUDY CONCERTS' IMPACT ON ENVIRONMENT

Warner Music Group, Live Nation and Coldplay are getting behind MIT’s Environmental Solutions Initiative study of the live-music industry’s carbon footprint. The report will suggest practical ways to reduce the environmental impact of live-music events from pubs to stadiums.

The partnership begins with an initial phase focused on the U.K. and U.S. markets. It's scheduled to be completed in July.

The parties plan to publish their findings in Assessment Report of Live Music and Climate Change, in which they will identify areas where the industry and concertgoers can help reduce emissions, and provide a detailed analysis of developments in green technology and sustainable practices. The Environmental Solutions Initiative will further recommend actions and policies that can be implemented and replicated in the live industry to reduce its environmental footprint and establish a sustainable future for live events.

“This partnership represents WMG’s approach to advancing understanding of the climate impacts of the music industry and to supporting our artists' connections with fans worldwide,” said Olga LaBelle, WMG’s VP, ESG, Strategy Integration & Operations.

Live Nation Director of Global Sustainability Lucy August-Perna chimed in, “Helping accelerate sustainable practices benefits everyone who enjoys live music while ensuring a strong future for the industry. We look forward to sharing the report with industry partners and fans alike."

WMG and Coldplay got a head start by using recycled vinyl to press 2021's Music of the Spheres and teaming with Live Nation to get more fans to use public transportation to get to their shows on the ongoing Music of the Spheres World Tour.