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NMPA STATEMENT ON TIKTOK'S "LOSING ARGUMENT"

“Music is a driving force behind TikTok’s success and it is extremely unfortunate that TikTok does not seem to value the music creators that fuel its business," reads a statement from NMPA President/CEO David Israelite in solidarity with UMG's decision to take its music off the platform. "We believe songwriters should be valued and compensated fairly, and we believe artificial intelligence should never be used to dilute the value of human creativity. We have seen other social-media platforms make the mistake of claiming promotion should substitute for fair compensation. It’s a losing argument and it is wrong.”

This is the latest broadside from an org supporting Universal's stand; on 2/1, Primary Wave took a similar position (see related stories below). Who's next?

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