Quantcast

USHER SAYS "YEAH!" TO SKIMS COLLAB

USHER is putting his new album—and his body—on display via a partnership with Skims, Kim Kardashian's shapewear line.

As part of the shirts-and-undies campaign, the company will release an exclusive digital version of the Super Bowl Halftime Show star's new mega/gamma. album, COMING HOME, through its website, beginning 2/8 at 9pm PT. This edition boasts an alternate cover and the bonus track "Naked"; COMING HOME arrives at traditional retail and DSPs 2/9.

"With the way that I move, being this comfortable in what you wear is essential," said the Ron Laffitte-managed USHER. "Skims is about embracing who you are, inside and out, and feeling empowered to express yourself authentically."

Skims is already the "official underwear partner" of the NBA and has previously teamed up with musicians like Lana Del Rey, SZA and Ice Spice.

Seeing as we're particularly out of shape following all those Grammy party open bars, HITS would rather not discuss this subject.

WHAT’S HEATING UP AS SUMMER NEARS?
The future's so hot, they gotta wear shades. (5/30a)
A STELLAR TOP 20
Better get used to this 1-2 punch. (5/30a)
THE COUNT: U.K. FEST SEASON IS HOTTER THAN AFTERNOON TEA
With sugar, please. (5/30a)
REPORT: SONY CIRCLING QUEEN CATALOG IN $1B DEAL
Will another one bite the dust? (5/30a)
NEAR TRUTHS:
HOWDY, PARTNER
Redrawing the Mason-Dixon Line (5/24a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)