BEYONCÉ'S "TEXAS HOLD 'EM" HEATING UP AT RADIO
Beyoncé's "TEXAS HOLD 'EM" (Parkwood/Columbia), now holding steady at #2 on Spotify U.S. and global (closing in on 57m streams) and Apple Music as of Friday (2/23), is also heating up big-time at radio.
According to Mediabase’s real-time charts, the track is #22 at Pop, #26 R&B, #29 Hot AC, #33 Rhythm, #34 AC, #41 Urban and #43 Country. Peter Gray's Columbia squad is working the song at all formats except Country, where Sony Music Nashville's Steve Hodges, Lauren Thomas and crew are running point—and where "TEXAS" earned most-added honors.
"TEXAS HOLD 'EM" arrived on 2/11 and amassed 31m+ streams in the U.S. in its first six days, making it Beyoncé's biggest release in more than a decade.
This thing is big indeed, suggesting that Bey's country-fried act ii (due 3/29) could have a helluva year. Now, if you'll excuse us, we thought we'd look cool in these cowboy boots. But we don't. And our feet hurt.
