Warner Chappell Music and China-based content and social platform Kuaishou have entered into a new licensing agreement to make WCM’s music catalog available on Kuaishou products in priority markets around the world.

Kuaishou recently hit more than 180m monthly active users outside China, with Kwai in Latin America and MENA and SnackVideo in South and Southeast Asia becoming some of the most popular apps in these regions. Under the deal, Warner Chappell’s music will be available for use on these platforms.

“As the digital ecosystem continues to evolve in exciting new ways, social-sharing apps like Kuaishou are changing how people experience and discover music around the world,” WCM SVP of Global Digital Natalie Madaj said.

Calvin Liu, Kuaishou’s Head of Overseas Partnership and Communications, noted “this deal with Warner Chappell will give our millions of users access to new music to express themselves across our Kuaishou platforms.”