WHAT IT IS: Rising through the ranks in the D.C. music scene, 3ohBlack is riding a wave with his viral hit and street-certified “All Talk.” Keeping it real with his raw wordplay and witty lyricism, the single’s nonsensical visual, backed by a menacing production, quickly became a viral sensation with its comically violent bars about self-defense and quintessential tough talk. Coming off its success, 3ohBlack dropped “Drive the Boat,” once again delivering a personality-filled music video. As the DMV-bred rapper gears up to release more heat this year, it’s evident he’s not all talk.
SINGLE: “Drive the Boat”
INTERNET: 6.1m+ combined YouTube views, 27.3k+ subscribers; 8.3m+ Spotify streams on “All Talk,” 234k+ monthly listeners; 71.6k+ Instagram followers; 6.9m+ views on Twitter videos, 200k+ activity on #AllTalk
PRESS: Rolling Stone (“Every now and then, though, a rapper’s verse contains a bar, phrase, or ad-lib that either renders the hook useless—a single moment becomes the song’s chorus… The next song to potentially enter that pantheon is3ohBlack’s “All Talk.”), Lyrical Lemonade (“30h Black doesn’t miss a beat, and as a result, he keeps listeners’ attention for every single second”), Hip-Hop DX, Elevator, RESPECT, more
MANAGEMENT: Tricky Stewart