WHAT IT IS: St. Louis-based Slayyyter took a DIY approach when it came to her early singles, like debut track “BFF,” “Daddy AF” and “Mine,” and snatched critical praise off the bat. Months before releasing her self-titled debut mixtape, which peaked at #4 on the U.S. iTunes Pop chart, Slayyyter sold out her first headlining tour without ever having performed live. Featured alongside Kim Petras on Charli XCX’s “Click (No Boys Remix),” the up-and-comer also earned a co-sign from Lady Gaga, who selected her single, “Mine,” as a part of her Women of Choice playlist. Slayyyter’s ferocious return signals the dawning of a new era for the self-made pop star who isn’t afraid to raise some hell.
ALBUM: Troubled Paradise
RELEASE DATE: 6/11
SINGLE: “Clouds”
LIVE: Sold-out first U.S. headlining tour in 2019; upcoming headlining tours in U.S., Europe and Australia starting in January 2022
INTERNET: 7m global streams to date across Troubled Paradise pre-release tracks; 1.2m+ monthly Spotify listeners (+32% MoM); playlists: Spotify’s Mint and Dance Rising, Apple Music’s Dance Pop Hits, more; 8m+ YouTube video views (+476% YoY), 40k+ subscribers (+368% YoY); 63% increase in Instagram followers in the last year; 56m+ TikTok video views
RADIO: “Clouds” added to SiriusXM’s Diplo’s Revolution; spins on Diplo & Friends on Radio 1 and 1XTRA, Radio 1’s Future Artists with Jack Saunders and Triple J; “Cowboys” impacts U.K. radio on 6/11
PRESS: NME, Paper, Wonderland, V Magazine, Idolator, Rolling Stone, FADER, more
BOOKING: Mike Mori/CAA
PUBLISHING: Self-published
MANAGEMENT: Kenny Consor/Big Green Couch