WHAT IT IS: 22-year-old U.K. model-turned-hip-hop prospect Jnr Choi is making waves with the viral smash “TO THE MOON.” The drill track, which samples Bruno Mars’ “Talking to the Moon,” exploded on TikTok and has since topped Spotify’s Viral chart while recently appearing on Today’s Top Hits. Choi’s unique sense of style—influenced by Michael Jackson, Giggs and Kanye West—and smoky voice set him apart from his musical peers. Before dedicating himself to music, Choi appeared in campaigns for Topman and Zara and walked for big names like Givenchy, Philipp Plein and AMIRI.
SINGLE: “TO THE MOON”
INTERNET: 4.8m+ monthly Spotify listeners; “TO THE MOON” peaked #1 Viral Hits and TikTok U.S. chart, #3 at presstime; 1.5m+ TikTok video creations made with sound; debuted #178 on Apple Music U.S. chart, #196 on Spotify U.S., #55 Global; added to playlists including Spotify’s Today’s Top Hits, A-List Pop, Pop Rising, Viral 50 USA, Hot Hits, Future Hits (France), Rap Internazionale (Italy), It’s Lit (Netherlands) Breaking Hits (Australia)
RADIO: Impacting at Rhythm and Urban
MANAGEMENT: Louis Savage