Valory/BMLG's Thomas Rhett, still glowing from his ACM wins for Male Vocalist and Song of the Year, joins label pals and General Mills reps for the Outnumber Hunger launch event in Vegas. Rhett has been a spokesman for the charity for six years and touts its good works on packages of Cheerios, Cheetos and other General Mills products. Seen just before wondering how the cereal would taste with bourbon instead of milk are (l-r) BMLG SVP Creative Sandi Borchetta, label CEO Scott Borchetta, Rhett and General Mills' Kristin Merchant and Jay Piccanatto.