Budweiser is teaming up with Sony Nashville to bring country music and the Country Club experience to a SXSW stage on Thursday, 3/15 at the Fair Market in Austin.

“Country music has been an important part of Budweiser for many reasons over the years—it’s part of our DNA as a brand,” said Budweiser VP Marketing Ricardo Marques. “We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that.”

“We’re looking forward to showcasing some of our most talented artists,” adds Sony Nashville EVP Marketing and New Business Jon Zarling.

Co-headlined by Old Crow Medicine Show (Columbia Nashville), Elle King (RCA) and Kane Brown (RCA Nashville/Zone 4), the heel-clickin’ lineup also features The Sisterhood Band, Levon, Tenille Townes and Colin Elmore & The Danville Train.

The Country Club experience offers fans better views, surprise meet and greets—and of course, beer—among other activities.

There will be no shortage of Budweiser’s lager at the event, unless HITS’ staff members appear, then nothing can be promised.