Lori Christian has been promoted to Senior Vice President of Marketing at Universal Music Group Nashville where she will oversee the company’s Media Marketing, Brands & Sponsorship, International Marketing and Creative Services departments.

Christian has led the publicity department at UMG Nashville since the 2012 merger of EMI and Universal Music Group, playing a key role in crafting overall messaging and defining narrative for UMG Nashville artists and their music. She has overseen the launches of projects from Carrie Underwood, Chris Stapleton, Darius Rucker, Brothers Osborne, Jon Pardi and others.

UMG Nashville President Cindy Mabe said of Christian, “Her ability to see the big picture and weave our artists narratives into the public’s consciousness has been second to none and expanding her duties to link her skills across the broader base of marketing will be such an incredible asset. I am so excited to see Lori shine in her new role.”

Christian, who will also manage the media site Sounds Like Nashville, oversaw the publicity department at Capitol Nashville and handled publicity for RCA prior to her UMG stint.